It's the same parallel… Especially being a woman in the kitchen, which is hard, people are looking to you, and looking at you. It's the way you live… So if you believe in the best ingredients for your food, which I do, then you believe in the best fabric for your clothes.

'When you're a chef, it's not just your career. 'I see pieces of my style in that show, too,' says chef Nicole Gajadhar of Golden Age Hospitality, a kind of Infinity Gauntlet of cool-kid restaurants that includes New York hotspots The Nines and Le Dive.

I think that shows through in menswear.'īut The Bear is not just a menswear style template. As a chef, I prefer to be more polished and more artful… But they love what they're doing, and there's nothing cooler than knowing who you are. 'I love new wave and Art Deco influences, whereas the chefs on The Bear are more grunge. So our clothes are very similar.' Pancir favours sweaters by Japanese streetwear brand Bathing Ape, along with custom Ralph Lauren sportscoats with inlayed patches.

'Chefs are artists at heart,' says chef Brian Pancir, the corporate culinary director for Thompson Hospitality, and a long-time private chef for the New York Yankees. 'Anyone can go and get a pair of Dickies and a pair of Birkenstock Boston clogs,' he says. Carmy and The Bear is the next extension of that.' And because The Bear takes place in a kitchen instead of an office, Wolf notes it's even easier to attain some of the show's key pieces. Then it was the Mad Men era – people wanted to dress like Don Draper because he was successful, and desirable. 'That semi-utilitarian edge is so appealing… It used to be that the military fuelled men's style. 'The Bear has so many fans of its style because the average guy wants to be well-dressed, but for a purpose,' says Cam Wolf, senior style writer at GQ who breaks down the show's looks for his readers. For global fans of the show, 'The Bear Sweater' had to be found at all costs… just like every other item Carmine Berzatto wears on TV. But to streetwear acolytes, it was a signal flare: a new season of television's riveting drama The Bear had just dropped, and its unlikely hero – a scrappy chef named Carmen 'Carmy' Berzatto (Jeremy Allen White) – was wearing something cool.

On the morning of 27 June, Google searches spiked for three words: 'The Bear Sweater'. To the uninitiated, the term might reference a Winnie the Pooh cardigan.

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